01 · Branding · 2025
NÖREVE
Premium merino wool brand built on quiet luxury.
About Project
NÖREVE is a premium merino wool brand built on quiet luxury. I paired elegant serif type with a restrained palette for an identity that doesn't seek attention but radiates confidence.
The Brief & Approach
Restraint was the brief. Every choice had to earn its place, or it didn't make the cut. My goal was to translate this philosophy across every touchpoint, from the foundational brand identity to the digital e-commerce experience.
02 · Fintech · 2026
BLANK.
Premium neo-banking product designed for high-earning digital professionals who outgrew consumer fintech.
About Project
Blank is a premium neo-banking product designed for high-earning digital professionals who outgrew consumer fintech. When users check their finances at 2 AM, the last thing they need is visual noise. I chose every color for function, not just aesthetics. I designed a dark, quiet background that lets the data breathe, while a single accent color naturally guides the user to key actions. Everything is instantly readable, with zero elements fighting for attention.
The Brief & Approach
The brief was clear: build something that treats money like a tool, not a toy. I aimed for zero cognitive friction, absolute control, and a visual language that earns trust without begging for attention. I recognized that friction in fintech is not a safety feature; it is legacy UX nobody questioned. Therefore, every removed step, reducing a 7-step industry standard transfer process down to just 3 steps and 2 taps, was a deliberate architectural decision I made, not merely a simplification.
03 · Brand & SaaS · 2025
ABOUT HR
Architecture, Strategy & Logic.
Deliverables: Full Brand Identity, Website UX/UI & SaaS Product Design.
The Concept
A unified ecosystem for modern human resources. I focused on centralizing complex organizational data into a single, intelligent source of truth, transitioning away from fragmented software into a seamless, end-to-end digital architecture.
The Challenge & Solution
Modern HR management is heavily plagued by fragmentation. Companies are typically forced to juggle multiple disconnected platforms to track analytics, performance, and daily operations, leading to cognitive overload and scattered data. The core architectural challenge I faced was: how to consolidate an entire suite of complex HR tools into one all-encompassing platform, without overwhelming the user or compromising on usability?
The Approach
I approached this by prioritizing strict logic, modularity, and absolute visual hierarchy across every touchpoint. I set the foundation with a sharp, authoritative brand identity and an exclusively dark-mode corporate website designed to command focus. For the core architecture, I engineered a highly scalable SaaS product that consolidates all HR functions into a single, intuitive interface, ensuring a frictionless user experience. Leveraging strategic data visualization, I implemented interchangeable light and dark modes, empowering users to curate a personalized digital environment. Ultimately, I transformed dense, overwhelming data points into clear, actionable insights, delivering an uncompromising, centralized system built for absolute clarity and operational control.
04 · Brand & App · 2026
ERSTE DRIVE
The Seamless Journey: a premium ride-hailing experience built on Swiss precision for Switzerland.
Deliverables: Brand Identity, UX Architecture & Mobile App Design, User Flow, Driver Flow & Admin Panel.
The Concept & Visual Approach
I relied on fluid minimalism and the art of the 'continuous line' to establish a brand identity driven by flawless Swiss precision and a sophisticated use of negative space. For the logo, I created a refined monogram that masterfully fuses the initials 'E' and 'D' (Erste Drive) into a single, unbreakable entity. The geometry is smooth, featuring elegant curves and perfectly balanced line weights. Executed in a vibrant 'tech green' against a premium dark mode aesthetic, the design directly communicates a modern digital platform, speed, and energy efficiency.
Behind the Scenes: The Logic
Every design decision was highly intentional:
The Seamless Journey. I designed the monogram from a single continuous line, visually echoing a smoothly navigated curve on an Alpine road. This directly communicates the promise of a flawless experience, from the moment of booking to arriving at the destination without interruption, stress, or friction.
The ED Bond. Fusing 'E' and 'D' into one organic shape is more than a typographic exercise; I designed it to symbolize the strong bond and trust between a premium service and its client. The internal balance and symmetry evoke engineering accuracy and stability, meticulously defined to provide maximum comfort, security, and reliability.
Invisible Connection. I consciously avoided redundant details, loud colors, or industry clichés (like cars). The mark acts as a subtle hallmark or an engraving on a high-end Swiss watch mechanism. This perfectly describes the nature of the app itself, initiating a ride and experiencing top-tier UX happens with one simple, intuitive click.
05 · Brand & AI · 2026
EQUUS NOIR
AI Innovation & Creative Mixed-Media Editorial
Deliverables: Full Brand Identity x AI Editorial.
The Concept
A cinematic approach to untamed luxury. EQUUS NOIR elevates high jewelry by celebrating the raw, irregular beauty of natural diamonds, blending primal equestrian strength with an uncompromising modern aesthetic through a seamless fusion of AI and product visualization.
The Challenge & Solution
Traditional high jewelry is almost exclusively marketed through sterile perfection, extreme polish, and predictable symmetry, often stripping the stones of their natural origins. The core challenge I faced was to rebel against this conventional refinement. How could I recontextualize the diamond in its raw, brutalist form, connect it deeply back to the power of nature, and seamlessly blend AI-generated editorial worlds with tangible product imagery to create a cohesive, ultra-luxury brand narrative?
The solution was to treat the brand identity as a high-end editorial campaign, unfolding the narrative through four distinct, curated 'Acts'. The core of this visual language is the seamless synthesis of cutting-edge AI and tangible reality. By juxtaposing hyper-realistic, AI-generated cinematic environments with razor-sharp macro photography of the physical rings, I created a dark, monolithic aesthetic. This mixed-media editorial approach leverages deep shadows, sculptural minimal settings, and the untamed essence of nature to strip away all decorative noise. Ultimately, I framed the real, raw diamond not just as a piece of jewelry, but as a powerful, ancient artifact commanding its own curated world.
The 4 Acts
Act I
The Origin
Pressure. Material. Resistance.
Act II
The Force
Stillness. Control. Strength at rest.
Act III
The Artifact
Objecthood. Weight. Form without ornament.
Act IV
Union
Nature and form held in balance.
06 · Brand & Packaging · 2026
VÉRA
Redefining modern wine culture through restraint and intention.
Deliverables: Brand Positioning, Full Identity System & Packaging Design.
The Concept
VÉRA is an ultra-luxury wine brand I created to move beyond heritage-driven aesthetics and redefine modern wine culture through restraint and intention. I reframed the product not just as wine, but as a designed object of presence. Rather than relying on traditional varietal storytelling, I designed each label, LUMEN, BLUSH, and DEPTH, to represent a distinct emotional state. The identity system I developed embraces modern typography, minimal language, and sculptural glass forms. No excess. No nostalgia. No explanation.
The Challenge & Outcome
The premium wine market is saturated with traditional visual codes and nostalgic storytelling. Despite high price points, I recognized that many brands lack contemporary relevance and strategic differentiation. My challenge was to establish a positioning for VÉRA that completely rejected ornamental luxury, yet maintained absolute authority and credibility.
The outcome of my design strategy was clear differentiation within the ultra-premium segment, successfully elevating the product's perception from a standard beverage to a collectible design object. I built a scalable luxury framework rooted entirely in intention and restraint.
VÉRA doesn't perform luxury.
It embodies it.
07 · Brand & Identity · 2026
Hannah's Healing House
Bespoke Nervous System Regulation and Executive Reset, Wellness & Recovery.
Deliverables: Brand Repositioning, Identity Redesign.
The Concept
A sophisticated approach to biological restoration for high-achieving professionals. I repositioned the brand to bridge the gap between clinical tools, like sound healing, and personalized wellness protocols, creating a premium experience focused on resolving the cellular roots of stress.
The Challenge & Solution
The wellness space is heavily saturated with generic visual codes and soft, ambiguous messaging. The challenge I faced was: how to market holistic practices like TRE (Tension & Trauma Releasing Exercises) and sound healing to a skeptical, high-stakes leadership audience?
My solution was to completely overhaul the brand's visual and verbal identity, shifting the narrative from typical 'wellness' to 'Executive Burnout Recovery'. I designed an identity system that balances warm, grounded earth tones with a sharp, authoritative tone of voice. By framing the nervous system as a leader's greatest asset, I transformed the service from a luxury indulgence into an essential, results-driven biological reset. The new website architecture directly addresses the symptoms of executive burnout, leading users toward systemic autonomy and effortless clarity.
08 · Brand & Strategy · 2025
VELOURA
LEADERSHIP & VISION
Deliverables: Full Strategic Brand Identity, Corporate Website UX/UI & Social Media Strategy & Design.
The Concept
My goal for Veloura Solutions was to build an agency brand that perfectly reflects my core design and strategic rebranding philosophy. I needed to conceptualize a digital ecosystem that bridges the gap between evocative, high-end aesthetics and rigorous, scalable backend systems, proving that strategy should look exactly as good as it works.
The Challenge & Solution
Branding this agency required an entirely different level of introspection. The primary friction point was shifting perspectives from servicing clients to analyzing creative DNA. I had to go beyond merely creating a visually striking portfolio; the real challenge was how to visually articulate 'backend brilliance.' I needed to avoid the trap of 'aesthetics for aesthetics' sake' while ensuring that the deep, operational strategy I wanted to portray didn't feel corporate, clunky, or disconnected from the luxury, category-leading visual experience promised.
To resolve this, I spearheaded a creative direction rooted in brutalist minimalism and the 'invisible logic' of design. Rather than cluttering the interface with the service architecture, I designed an editorial, dark-mode environment that uses negative space as a primary strategic tool. By establishing a strict color hierarchy, deep matte backgrounds contrasted with stark typography and evocative imagery, the visual identity instantly communicates authority and operational precision. My design strips away the visual noise of traditional agency websites, creating a premium, frictionless atmosphere where the aesthetic itself serves as undeniable proof of my strategic design capabilities.
